Phrazor Solution

A plug and play solution that requires no manual analysis or data expertise

• The solution was an automated yet agile reporting system that delivered actionable sales insights, easily understood by the entire sales team, regardless of experience or expertise
• Phrazor enabled the data analyst team to replace manual reporting with end-to-end automation
• The team could now produce reports with dynamic commentaries using natural language generation technology
• The reports generated were personalized and documented written insights from the research data
• This included a detailed competitive analysis of high contribution brands; information related to average and non-performing brands; and forecasts and recommendations based on prescriptive analytics
• Distributing the reports too became a lot simpler with pdf and excel files being sent over email

Impact

• 234 reports were generated monthly based on brands and categories. Each division could identify top-performing and non-performing regions based on actual sales vs monthly targets. This helped evaluate performance effectively
• The reporting transformed — from being a manual process that took up significant time and effort, with no assurance of accuracy or actionable insights — to an automated, efficient one that provided customized reports at scale with insightful commentary on sales performance, peer comparison, and recommended next steps
• The automation led to 56 man-hours being saved each month
• It provided consistent and comprehensive reporting of key business metrics
• Market Intelligence Analysis presented as insights in natural language prevented data misinterpretation
• Reports provided critical inputs and prescriptive recommendations that supported decision making and enabled corrective measures