Function: Marketing

Make your Marketing Efforts count with Phrazor

To understand what your marketing data is trying to say, you need business intelligence to help you discover actionable insights quickly. Marketing teams can step the gas on strategy and execution if data analytics is managed within the team by non-technical users.

Phrazor speeds up data extraction with automated marketing reports and using natural language generation provides easy-to-understand, narrative, sharp insights into the next steps.

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Companies using Phrazor

Why Choose Phrazor?

Gain Competitive Insights

Identify market trends with sharp, competitive insights to help you spot new business opportunities.

Enhance Brand Visibility

Improve brand visibility with innovative ideas unearthed by data-driven insights written in natural language.

Reduce Cost

Cut down on man-hours taken to process and analyze data and reduce costs significantly with automated marketing reports.

Boost Sales

Make your marketing moves quickly and smoothly to drive revenues with actionable data insights that need no interpretation.

Client Testimonials

Sony Pictures Networks unearths audience motivations and drivers using data

“The team did a great job on narrative analytics at SPN. Their technical expertise with Phrazor helped manage our deadlines well on this project.”

Sushma Chopra

Head - IT Applications

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HDFC Bank’s Sales division boosts productivity and efficiency across branches

“Phrazor is a powerful reporting tool. It has helped our branch banking channel eliminate data redundancy which is common when using an excel spreadsheet. Phrazor-generated reports have helped our branches efficiently track their business performance and share this information among team-members with great ease.”

Sandeep Pradhan

Head - Mobility Products & Channels

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Yes Securities simplifies financial jargon for clients with customised, AI-driven data stories

“With Phrazor’s NLG platform, we are able to provide analysis and insights in simple language, enabling clients to comfortably understand their finances. It’s a remarkable product for the industry.”

Ashley Almeida

Executive Vice President - Digital and Equities Product

Use-cases: Phrazor provides detailed analysis and efficient reporting to deliver data-driven marketing insights

Digital Ad Spends Performance Report
Google Analytics - Website Performance Report
Google Adwords and AdSense Performance Report
Social Media Marketing Performance Report
Ad Spends Performance Report

TV Advertisement Spends Performance Report
CPRP Inflation Report
Market Share Analysis - BARC, Nielsen, TAM, IMS, AMFI, SIAM
Competition Spends Report
Competitor Analysis Report

Discover how Phrazor is used by Marketing teams

Multinational FMCG Company

How Phrazor provides real-time visibility on TV ad spends for viewership share and return gained

One of the oldest multinational FMCG firms sells over 400 brands in 190 countries and has a daily consumer base of 2.5 billion people. To stay relevant in the minds of consumers while competing with numerous brands for their attention, the marketing team relies on Phrazor’s advanced augmented analytics capabilities to analyze the allocated ad spends and cost per rating point (CPRP) report.

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Leading FMCG Company

How an FMCG company uses AI-powered actionable recommendations for competitive advantage

The country's fastest-growing FMCG company with a portfolio of 400+ products was highly dependent on hand-operated reporting procedures to create its monthly reports. To eliminate the hassle of manual reporting and undertake in-depth competitive analysis, the FMCG company used Phrazor and produced 2808+ comprehensive market share reports with AI-powered actionable recommendations in natural language.

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How Torrent Pharma improves salesforce effectiveness and productivity with automated smart insights

To drive organizational growth, and seamlessly evaluate the performance of 6200+ medical representatives catering to 170,000 Doctors, 5000+ stockists and 59,000 retailers across 22 distribution centers in India, Torrent Pharma uses Phrazor to auto-generate Medical Representative reports with AI-powered insights and dynamic commentaries.

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Looking for a specific report? Look through our list of customized marketing templates designed by industry experts.

Pharma - Market Intelligence Competitor Performance Report Template

Online Store Performance Report Template

Monthly Mobile and Net Banking User Report Template

Pharma - Secondary Sales Performance Report Template

Pharma – Monthly Sales Performance for a Region or Geography Report Template

Consumer Products - Market Intelligence Report Template

Financial Services - Market Intelligence Report Template

Customer Acquisition Analysis Report Template

Retail & Ecommerce - Monthly Sales & Customer Analysis Report Template

Medical Representative’s Physician (Digital) Outreach Performance Report Template

Physician (Digital) Outreach Engagement Report Template

Pharma - Integrated Brand Performance Report Template

Brand Sales and Distribution Analytics Report Template

Google Analytics (Individual) Goal Conversion Report Template

Google Analytics Goal Conversion Report Template

Google Analytics Digital Marketing Spend Report Template

Google Analytics User Profile Report Template

Google Analytics Channel-wise Traffic Report Template

Google Analytics Region-wise Traffic Report Template

Google Analytics Session Report Template

Google Analytics Web Traffic Report Template

Google Analytics Web Marketing Overview Report Template

More Resources

Why it Makes Sense for Small Enterprises to Opt for Self-Service BI Early

If we are to learn from the best, it’s evident that data is the fuel to propel your growing organization to greater heights. Google used what is termed ‘people analytics’ to develop training programs designed to cultivate core competencies and behavior similar to what it found in its high-performing managers. Starbucks...

Why Phrazor’s Conversational Analytics Chatbot is a Cut above other Chatbots

The querying capabilities of Ask Phrazor when compared to the other solutions available in the market, those from Tableau and Power BI, for instance, leave clear daylight between Ask Phrazor and the others. Here are 5 features that showcase how Ask Phrazor is a cut above the rest:

How Phrazor Helps Improve Sales for the Pharmaceutical Industry

Each report is embedded with language-based insights that make data easy to interpret. These auto-generated insights not only explain the data visible on the dashboard but also mine the underlying data pool to surface hidden insights that would have gone completely unnoticed otherwise.

Here’s why you need to add a Language Extension on Tableau

Even though Tableau Dashboards are loaded with exciting features, and new ones constantly added, organizations cannot justify the cost of acquisition of such high-investment BI Tools due to their inability to contribute to ROI. In other words, business owners are not always able to use dashboards to arrive at all-important decisions.