This template provides a visitor-based outlook on the website performance, thereby helping analyze the registration of sessions and click-through rate achieved by existing as well as new users during a specific period. The auto-generated report contains smart insights to understand the usability of the website from a user perspective and analyze customer churn rates across different countries. Critical insights around bucketing the users based on demographics, affinity groups, and technology have also been included in this report template. These inputs can be used strategically in marketing plans specifically for different user buckets based on their usage and conversion.

Intended audience: The User Profile Analysis report is meant for the CEO, Marketing Manager, User Acquisition Manager, and the Chief Customer Officer.

Focus metrics: User-wise Session Count, Clicks, Impressions, Click-through rate (CTR), Pageviews

When to use: This template can be used periodically to track the usage statistics of your website based on user demographics to align your marketing strategies for specific target audiences.

The template supports visual dashboards with relevant analytics written in natural-language summaries to provide data-driven insights for your team. 

To use this template, simply download it, connect/upload your data to the dashboard, and run the report. Start by exploring our auto-generated business analytics and create a report effortlessly in a matter of minutes. The template gives you the flexibility to customize and add comments, analysis, and insights as per your needs if required.