Using FMCG Analytics to Stay Ahead in the Game
The fast-moving consumer goods (FMCG) industry is changing at a faster pace than expected. Omnichannel Sales and marketing have made consumers well-informed and aware of the choices available to them in the market, making it difficult for companies to predict consumer behavior.
Using AI-driven business intelligence and reporting automation, FMCG manufacturers can derive predictive insights into consumer behavior. With deeper insights, FMCG companies can direct R&D investment, improve the effectiveness of marketing, and maximize supply chain efficiencies.Try Phrazor for free