INDUSTRY: FMCG

Using FMCG Analytics to Stay Ahead in the Game

The fast-moving consumer goods (FMCG) industry is changing at a faster pace than expected. Omnichannel Sales and marketing have made consumers well-informed and aware of the choices available to them in the market, making it difficult for companies to predict consumer behavior.

Using AI-driven business intelligence and reporting automation, FMCG manufacturers can derive predictive insights into consumer behavior. With deeper insights, FMCG companies can direct R&D investment, improve the effectiveness of marketing, and maximize supply chain efficiencies.

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Why Choose Phrazor?

Reduce Human Error

When people do mundane tasks over and over, errors are bound to happen. With FMCG reporting process automation, you can significantly reduce the risk of human errors and gain 100% accuracy.

Increase Quality & Consistency

Automation ensures every action is performed identically with precision. By replacing manual reporting with automation, you can consistently deliver standardized high-quality reports across functions and hierarchy.

Save Cost

Deploying reporting automation can help FMCG companies to cut down on overall costs. With less time spent on data processing activities, facilities staff can realign their efforts on achieving other internal goals.

Use-cases: Phrazor provides detailed analysis and efficient reporting to deliver data-driven fmcg insights

Distribution Channel Performance Report
Brand Sales Performance Report
Fill-rate Analysis Report
Casefill Performance Report
Distribution and Reach Performance Report
Store Delivery Efficiency Report
Online Performance Report
Sales Report
Delivery Efficiency Performance Report
Order Invoice Report
Brand Sales Performance
Country Level Sales Performance
E-commerce Performance Report
Net sales and Gross Margin Report

Market Share Performance Report
Facility and Plant Cost review Report
Manufacturing Defect Report
CPRP Inflation Report
Competition Spends Report
Manufacturing Demand and Estimation Report
Supply Chain Management Report
Cost Review Management

Discover how Phrazor is used by FMCG Enterprises

Multinational FMCG Company

How Phrazor provides real-time visibility on TV ad spends for viewership share and return gained

One of the oldest multinational FMCG firms sells over 400 brands in 190 countries and has a daily consumer base of 2.5 billion people. To stay relevant in the minds of consumers while competing with numerous brands for their attention, the marketing team relies on Phrazor’s advanced augmented analytics capabilities to analyze the allocated ad spends and cost per rating point (CPRP) report.

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Leading FMCG Company

How an FMCG company uses AI-powered actionable recommendations for competitive advantage

The country's fastest-growing FMCG company with a portfolio of 400+ products was highly dependent on hand-operated reporting procedures to create its monthly reports. To eliminate the hassle of manual reporting and undertake in-depth competitive analysis, the FMCG company used Phrazor and produced 2808+ comprehensive market share reports with AI-powered actionable recommendations in natural language.

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Looking for a specific report? Look through our list of ready-to-use report templates designed by experts from the FMCG industry

Consumer Products - Monthly Primary Sales Performance Report Template

Consumer Products - Monthly Secondary Sales Performance Report Template

Operations Efficiency – Monthly Order Fulfilment Report Template

Online Store Performance Report Template

Business Expense Analysis vs Budget Report Template

Customer Complaint Management (Products) Report Template

Monthly Deliveries Invoice Report Template

Consumer Products - Market Intelligence Report Template

Talent Acquisition Report Template

Customer Acquisition Analysis Report Template

Ticket Resolution Report Template

Retail & Ecommerce - Monthly Sales & Customer Analysis Report Template

Procurement Spend Analysis Report Template

Procurement Buyer’s Guide Report Template

Secondary Sales by Distributors Report Template

Phishing Attacks Report Template

Project (Individual) Performance Analysis Report Template

Project Managers’ Performance Report Template

Project Management Resource Tracker Report Template

Project Management Budget Tracker Report Template

Project Management Time Tracker Report Template

Project Management Overview Report Template

Senior Management Review - Projects Performance Report Template

Complaint Management Supervisor (Individual) Performance Report Template

Complaint Management Supervisors’ Ranking Report Template

Complaint Management Co-ordinator (Individual) Performance Report Template

Complaint Management Co-ordinator Leaderboard Report Template

Complaint Management Customer Analysis Report Template

Complaint Management Defect-wise Report Template

Complaint Management Category-wise Report Template

Complaint Management Region-wise Report Template

Complaint Management Overview Report Template

Talent Acquisition Cost Analysis Report Template

Employee Satisfaction Analysis Report Template

Attrition Rate Report Template

Talent Acquisition Managers’ Performance Report Template

Talent Acquisition Region-wise Performance Report Template

Talent Acquisition Function-wise Performance Report Template

Open Positions & Hiring Performance Report Template

Talent Acquisition Performance Overview Report Template

Brand Sales and Distribution Analytics Report Template

Google Analytics (Individual) Goal Conversion Report Template

Google Analytics Goal Conversion Report Template

Google Analytics Digital Marketing Spend Report Template

Google Analytics User Profile Report Template

Google Analytics Channel-wise Traffic Report Template

Google Analytics Region-wise Traffic Report Template

Google Analytics Session Report Template

Google Analytics Web Traffic Report Template

Google Analytics Web Marketing Overview Report Template

Talent Acquisition Manager (Individual) Performance Report Template

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