Using FMCG Analytics to Stay Ahead in the Game

The fast-moving consumer goods (FMCG) industry is changing at a faster pace than expected. Omnichannel Sales and marketing have made consumers well-informed and aware of the choices available to them in the market, making it difficult for companies to predict consumer behavior.

Using AI-driven business intelligence and reporting automation, FMCG manufacturers can derive predictive insights into consumer behavior. With deeper insights, FMCG companies can direct R&D investment, improve the effectiveness of marketing, and maximize supply chain efficiencies.

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Why Choose Phrazor?

Reduce Human Error

When people do mundane tasks over and over, errors are bound to happen. With FMCG reporting process automation, you can significantly reduce the risk of human errors and gain 100% accuracy.

Increase Quality & Consistency

Automation ensures every action is performed identically with precision. By replacing manual reporting with automation, you can consistently deliver standardized high-quality reports across functions and hierarchy.

Save Cost

Deploying reporting automation can help FMCG companies to cut down on overall costs. With less time spent on data processing activities, facilities staff can realign their efforts on achieving other internal goals.

Use-cases: Phrazor provides detailed analysis and efficient reporting to deliver data-driven fmcg insights

  • Distribution Channel Performance Report
  • Brand Sales Performance Report
  • Fill-rate Analysis Report
  • Casefill Performance Report
  • Distribution and Reach Performance Report
  • Store Delivery Efficiency Report
  • Online Performance Report
  • Sales Report
  • Delivery Efficiency Performance Report
  • Order Invoice Report
  • Brand Sales Performance
  • Country Level Sales Performance
  • E-commerce Performance Report
  • Net sales and Gross Margin Report

  • Market Share Performance Report
  • Facility and Plant Cost review Report
  • Manufacturing Defect Report
  • CPRP Inflation Report
  • Competition Spends Report
  • Manufacturing Demand and Estimation Report
  • Supply Chain Management Report
  • Cost Review Management

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