This template will provide a quick snapshot of the current status of your FMCG company’s Primary Sales, by analyzing the data uploaded and auto-generating smart insights. It presents the overall sales value trend for a specific brand or product category, along with geography-wise performance and target achievement trends in the form of visual dashboards and written summaries in natural language.

The end report is designed to support salespeople and decision-makers in taking actionable steps to strategically guide their sales efforts, based on the qualitative and quantitative insights generated.

It answers questions such as:

• How is the overall primary sales movement of my FMCG company?
• How is the primary sales performance across products?
• How much volume is getting sold as compared to the targeted sales value?
• Which are my top and bottom product categories for sales?
• Which brand/SKU(s) have the most sales?
• Which are the top growing and declining brand/SKU(s) in terms of total sales?
• Which geographies/districts are most supportive towards sales growth?
• Which distribution cities and distributors have the most contribution towards sales?

To use this template, simply download it, connect/upload your data to the dashboard, and run the report, all in just a few clicks.