Why it Makes Sense for Small Enterprises to Opt for Self-Service BI Early

If we are to learn from the best, it’s evident that data is the fuel to propel your growing organization to greater heights. Google used what is termed ‘people analytics’ to develop training programs designed to cultivate core competencies and behavior similar to what it found in its high-performing managers. Starbucks...

Improving Dashboard Functionality Through Design

A look at the multiple design and customization options Phrazor provides to dashboard creators, to help drive engagement, adoption, and more.

Leveraging Sales Analytics to Gain Competitive Advantage

Learn how Analytics is shining the light on your sales data to stay ahead of the game.

How Pharma can Optimize Sales Performance Using Business Analytics

The Pharma play is smartening up with automated insights to drive effectiveness in Sales and Marketing efforts.

Business Intelligence vs Data Analytics vs Business Analytics

What is the best fit for your business needs? Let’s find out.

How HR Analytics can find the Right Talent and drive Business Productivity

Gain complete visibility of the human resource lifecycle to drive business value.

How Marketing Analytics Optimizes Marketing Efforts

Know for sure if your marketing efforts are hitting bullseye or missing the mark.

Impact of Good Insights in Business

Why do managers not use data or insights? Can insights be bad? What is a good insight? Read on for answers.

Applications of NLQ in Marketing

NLQ holds the potential to completely revolutionize the way the marketing department works, helping them improve lead generation, measure campaign performance, sift through web analytics, and create effective content.