Phrazor Blog
Stories and thoughts around data-driven business value
Stories and thoughts around data-driven business value
Why do managers not use data or insights? Can insights be bad? What is a good insight? Read on for answers.
Learn how Analytics is shining the light on your sales data to stay ahead of the game.
The Pharma play is smartening up with automated insights to drive effectiveness in Sales and Marketing efforts.
What is the best fit for your business needs? Let’s find out.
Gain complete visibility of the human resource lifecycle to drive business value.
Know for sure if your marketing efforts are hitting bullseye or missing the mark.
NLQ holds the potential to completely revolutionize the way the marketing department works, helping them improve lead generation, measure campaign performance, sift through web analytics, and create effective content.
Although BI tools are being widely indoctrinated into a company’s tech arsenal, its usage and adoption still leaves a question mark on the validity of the BI investment made. Some of the common reasons why Business Intelligence tools are not being adopted company-wide are:
Phrazor provides a simple solution: create an additional, ‘modified’ report that holds all your comments and edits, without altering the original report whatsoever.
Due to the cumbersome process of communicating with tech teams, business users have to wait for weeks or days to get even ad-hoc queries answered. The dependency on data analysts is just far too great. Additionally, most dashboards in use today are of a static nature..