This template provides a channel-wise overview of the website performance to help analyze the registration of sessions and click-through rate, along with goal conversions achieved during a specified period. The auto-generated report contains smart insights to help understand which are the most preferred channels among target audiences and the conversion rate achieved by different channels of your website. Critical insights also include inputs on the concentration of conversions through specific channels, and customer reach - both of which can be used effectively in the marketing plans for the next cycle in deciding the allocation of budgets towards investments in SEO and SEM enhancement.

Intended audience: The Channel-wise Traffic report is meant for the Marketing Manager and User Acquisition Manager.

Focus metrics: Channel-wise-Session count, Clicks, Impressions, Click-through Rate (CTR), Unique Pageviews, Existing vs. New User, Bounce Rate, Conversion Rate

When to use: This template can be used periodically to track the distribution of traffic based on search channels and to derive impactful insights indicating current trends related to website performance.

The template supports visual dashboards with relevant analytics written in natural-language summaries to provide data-driven insights for your team. 

To use this template, simply download it, connect/upload your data to the dashboard, and run the report. Start by exploring our auto-generated business analytics and create a report effortlessly in a matter of minutes. The template gives you the flexibility to customize and add comments, analysis, and insights as per your needs if required.