The template provides granular insights related to web page performance and click-through rate achieved through multiple avenues, such as channel, region, and customer demographics. This auto-generated report can help analyze the concentration of web traffic to develop strategic goals for the next cycle. The insights based on impressions, click count, and click-through rate gives critical inputs on the distribution of web traffic by channel, region, pageview, device, technology, and keywords. This template can also be used to understand the usability of your website along with the most visited pages, to help you create user buckets based on behavior and prioritize focus buckets.

Intended audience: The Google Analytics Web Traffic report is meant for the CMO, Marketing Manager, and User Acquisition Manager.

Focus metrics: Clicks, Impressions, Click-through rate (CTR), Distribution of CTR

When to use: Use this report to understand the distribution of web traffic for your website.

The template supports visual dashboards with relevant analytics written in natural-language summaries to provide data-driven insights for your team. 

To use this template, simply download it, connect/upload your data to the dashboard, and run the report. Start by exploring our auto-generated business analytics and create a report effortlessly in a matter of minutes. The template gives you the flexibility to customize and add comments, analysis, and insights as per your needs if required.