We are living in an era characterized by digital marketing, where having a strong online presence is vital for success. As much as you invest in building your product, improving your services, and carving a niche for yourself, it is also essential to maintain an updated website or blog that gives a voice to your firm and speaks of all that it has to offer. A study by Google claimed that 97% of consumers use the web to search for local businesses.
Optimized Online Presence
The aim is to provide information to site visitors and rank higher in search engine results (think SEO) to drive more traffic to your page. Such a 24*7 virtual showroom allows potential customers to check out your business from the comfort of their homes while boosting marketing, selling, and brand-building.
The importance of a strong online presence cannot be underestimated. But with other aspects of the business to look into, it is seen as a difficult and time-consuming task, which leads one to think if content generation for websites and blogs can be automated.
One Size Does Not Fit All
There are a plethora of tools out there that use keywords and RSS feeds to search the web for articles relevant to your domain and industry, make slight modifications if necessary, and republish them on your site. While such keyword-based automation tools may help improve your visibility on search engines and save time with their “set it and forget it” principle, the output will lack a fresh voice, originality, and a personal touch.
Automating Your Content
Our AI-powered platform, Phrazor, provides the best of both worlds. It takes key parameters in structured format as input and generates content in the form of crisp narratives exclusively for you within a few seconds. ‘How come it is authentic and quick at the same time?’ you may ask. The answer lies in the fact that such a language generation platform can be easily configured with the domain knowledge and expertise of your best employees. It studies and understands your business and then produces output in the voice and tone of your organization. Besides text-based content, audio and video content can also be auto-generated, saving a great deal of time and resources.
In an age where companies are looking for global market domination and solving business problems smartly, where the usage of social media is skyrocketing, where businesses have a virtual version of themselves online, it is wise to let Artificial Intelligence assist you effectively in achieving your goals a lot faster.
Romil Shah is an AI enthusiast with considerable experience across varied technology domains, primarily Natural Language Generation (NLG), and Blockchain technology. He is passionate about technological innovation and more importantly its real-world applications. His work within the field has brought about constructive conversations and explorations around AI and its extended use in businesses.