This report template provides a performance overview of the traffic on your website during a specific period. It can help the CEO, CMO, and Sales Head draw a conclusive correlation between the success of marketing campaigns and sales achievements. Insights included in the report are auto-generated and based on the session count, click-through rate, pageview analytics, customer churn, and returns on investment (ROI). This template can also be used to understand visitor demographics and help formulate marketing campaign strategies to boost future sales.

Intended audience: The Web Marketing Overview report is meant for the CEO, CMO, and Sales Head.

Focus metrics: Session Count, Clicks, Impressions, Click-through rate (CTR), Unique Pageviews, Existing vs. New User, Bounce Rate, CAC, CPC, LTV 

When to use: Use this report to get a holistic view of how your company website is performing.

The template supports visual dashboards with relevant analytics written in natural-language summaries to provide data-driven insights for your team. 

To use this template, simply download it, connect/upload your data to the dashboard, and run the report. Start by exploring our auto-generated business analytics and create a report effortlessly in a matter of minutes. The template gives you the flexibility to customize and add comments, analysis, and insights as per your needs if required.