Business Challenge
The manufacturing firm was facing a major problem in consolidating their insights and establishing inter-relations between them. Their current processes produced fragmented insights that weren't able to serve as a base for solid decision-making. This impacted various facets of the business administration, for example, material procurement.
Manual data analysis caused crucial insights to be overlooked. Action points such as what is selling in the market, the driving factor behind it, the geographical expanse aiding sales, and other probable reasons such as time period/seasonality were not clearly surfaced. Moreover, manual analysis dependent on excel worksheets and dashboards created a cumbersome analytics process, leading to misinterpretation and wrong root cause analysis on one end, and, on the other, causing delays in decision-making.
Issues Identified
- Inability to respond to dynamic situations in a timely manner
- Link multiple data sources and then get holistic insights from them
- Overlooking of manual insights and blurring of critical action points
- Cumbersome analytics process unsettling leading to misinterpretation and lack of timely decision-making
Curious to know what happened next? Unlock now to read the entire case study.
Fill in your details to unlock this case study
Phrazor Solution
Phrazor helped the enterprise uncover holistic insights that allowed them to establish inter-relations between fragmented data points. The enterprise used Phrazor’s uniquely simple conversational querying and point-and-click drill-down capabilities to obtain instant answers for ad-hoc queries and arrive at the correct root cause of events respectively.
Auto-generated insights from Phrazor were ready within an acceptable timeframe, one that left the decision-makers with enough time to reflect over and still move things quickly. Costs, time, and the additional strain exerted in manual data analysis saw significant reduction, while the quality of insights saw definite improvement. With trends, anomalies, and patterns observable immediately, the enterprise was able to respond to market situations with agility, in addition to reducing the turnaround time of their analytics team.
Phrazor thus had a positive impact on both the internal and external activities of the enterprise, and ushered in a new wave of BI revolution across the enterprise where every individual was comfortable and proficient in interacting with data and extracting mature, actionable insights from it.
