Applications of NLQ in Marketing

NLQ holds the potential to completely revolutionize the way the marketing department works, helping them improve lead generation, measure campaign performance, sift through web analytics, and create effective content.

Does Your BI Tool Have These 4 Must-Have Features?

Although BI tools are being widely indoctrinated into a company’s tech arsenal, its usage and adoption still leaves a question mark on the validity of the BI investment made. Some of the common reasons why Business Intelligence tools are not being adopted company-wide are:

Taking Collaboration To The Next Level With Modified Reports

Phrazor provides a simple solution: create an additional, ‘modified’ report that holds all your comments and edits, without altering the original report whatsoever.

How To Create A Dashboard By Just Chatting - In 4 Steps

Due to the cumbersome process of communicating with tech teams, business users have to wait for weeks or days to get even ad-hoc queries answered. The dependency on data analysts is just far too great. Additionally, most dashboards in use today are of a static nature..

Why Narrative-Based Drill-Down is Superior to Normal Drill-Down

Narrative-based drill-down helps achieve the last-mile in the analytics journey, where the insights derived are able to influence decision-makers into action. Let’s understand how narrative-based drill-down works through a real example...

Why Phrazor’s Conversational Analytics Chatbot is a Cut above other Chatbots

The querying capabilities of Ask Phrazor when compared to the other solutions available in the market, those from Tableau and Power BI, for instance, leave clear daylight between Ask Phrazor and the others. Here are 5 features that showcase how Ask Phrazor is a cut above the rest:

Don’t Ask Your IT Team, Ask Your Data - Dashboard Conversation Interface for Business Users

Conversational analytics on dashboards for business users means they can conduct queries and ad-hoc queries on dashboards in real-time, without the need to revert to tech-based teams and wait for days or weeks for reverts.

Self-Service BI - The Way Forward For Both Analysts and Business Users

The most important question that business users should be asking when making important decisions is this: does my dashboard enable me to take decisions independently?

How a Self-Service BI Tool can help the Financial Services industry in Market Intelligence Reporting

Market intelligence reports are to enhance your business intelligence and decision-making. Self-service BI tools can help financial service providers expand their offerings, discover unexplored markets, become more efficient.